A marketing consultancy that takes care of your most significant problems
Problems like…
- We need a new strategy.
- We need to create a brand.
- We need to grow.
- We need to do what the kids are doing.
- We need to look more like an adult.
- We need to work more efficiently.
- We need to position a new product.
- We need to figure out our product culture fit.
- We need a fresh go to market strategy.
- We need to get everyone on the same page.
- We have competitors starting to copy us.
- Our teams need a new way of talking about ourselves.
- We need to get a new market interested in us.
- We need an innovation strategy.
- We need to reimagine the funnel.
- We’ve lost sight of who we are.
- We aren’t sure what we’re doing anymore.
- We don’t need advertising but aren’t sure what else to do.
- We need our brand to show up differently.
- We need the brand to inform everything.
- We don’t even know what we need.
The answer is the easy part.
The question changes everything.
Brands need to unstick their problems before running towards solutions.
We’re here to listen, get in the mess with you, and bring an outsider’s perspective to your business.
How we work
Senior talent solving fast.
Our experience has demonstrated that our clients’ most significant business problems always get solved by the most senior people — we’ve designed our model with that in mind. We’re flexible to your needs and internal resources, bringing in top outside experts when the challenge calls for it.
We solve problems, not briefs.
Every problem needs a different solution, and every challenge needs interrogation. We combine data, strategy and creativity to unlock shifts for growth and new ways to solve your problem.
We treat strategy like a creative product.
Great strategy is more than charts and figures using the data available. We apply rigor & imagination to strategy to create something that isn’t just true, but also inspiring to the entire organization and radically interesting to your market.
We don’t stop at frameworks, we give you a solution you can use.
Built for today’s market, we can provide actionable playbooks for internal teams, or see any strategy through to any medium, and any level of execution you need them.
What we offer
Problem
Solved
Opening the aperture for growth by reframing the future: connecting data, brand truths, and behavioral-based insights into actionable strategies.
Brand Strategy / Positioning
Product Market Fit
Market Innovation
Comms Strategy & GTM
Portfolio Strategy
Culture Studies
Problem
Shop
A strategic workshop designed to imagine new futures and implement them throughout the organization.
Brand Strategy / Positioning
Market Expansion & Audience Immersion
Innovation Strategy
Brand
Companion
A strategic practice plus expansive idea generation implemented alongside internal teams.
Brand Strategy / Positioning
Brand Identity
Brand Experience & Activations
Sales Toolkit
Messaging
Emerging Tech Solutions
Content & Partnerships
Some clients we’ve
solved problems for:
Founding Team
CSO / FOUNDER
Jesse began in the creative industry working for startups as a growth strategist and creative before getting her masters degree in integrated marketing from the Northwestern University Medill School. From there she developed a reputation as a passionate innovator in the world of strategy.
At TBWA Chiat/Day she developed a modern playbook on the network’s Disruption methodology that spun off a new workshop practice—helping dozens of companies completely re-invent themselves. After that she created Sway, a department focused on understanding how to change behavior in the modern influence economy, all while leading strategy for new business.
Jesse then went to Mother LA where she built the brand strategy department from the ground up. Her work has fundamentally transformed brands from unicorns to Fortune 100 companies. She’s been a featured speaker at FastCo innovation festival and had her research discussed on panels at SXSW.
CCO / FOUNDER
Simon started his career in tech as a developer at numerous startups in the early mobile space before making the jump to the marketing world, eventually running the creative department at Mother LA where during his time there he helped triple the size of the agency.
His work has created transformational change for clients big and small. He’s helped startups get noticed and acquired for billions, QSR chains have their biggest sales in their 60 year history, helped develop early childhood education tools with the White House and even changed laws around the country.
Simon has also dabbled in the new media space, creating and growing a podcast to 100,000 monthly listeners and continues to build tools at the intersection of technology and creativity. He’s shared his takes in numerous publications from FastCo to Variety and had his work discussed at TED.
CEO/FOUNDER
Curiosity has been driving Romain his entire life. After getting his MBA in Marketing, Romain set out on a career of building out new companies and creating new offerings for established companies.
At the beginning of the digital marketing revolution he moved to Hong Kong where he started up the first Digital Brand Department in Asia for the TBWA network. From there he consulted on growing the digital business inside the TBWA network with an emphasis on the Latin American market before settling in Los Angeles.
He went on to start Mother LA, growing it from scratch to a financially and creatively robust 60 person agency. He’s helped accelerate the business of blue chip clients across just about every industry from auto and tech, to financial services, QSR and sports. He remains an active investor and advisor to early stage start ups.
